Electronic Shelf Label Market To Reach USD 3.99 Billion By 2028

Market Size – USD 723.7 Million in 2020, Market Growth - CAGR of 23.84%, Market Trends – Growing technological advancements in retail automation


The global electronic shelf label market is expected to reach USD 3.99 Billion by 2028, according to a new report by Reports and Data. Electronic shelf labels (ESLs) are observing an escalation in demand for their use in exhibiting product prices in retail stores. These are generally affixed to retail shelves' front edge and employs LCD or E Ink™ displays and centralized pricing system (to align and coordinate fluctuations in pricing across different levels) to present the current product prices to the customers. Further, ESLs allow for dynamic pricing that adapts to several factors such as an increase in price to consider low inventory; or drop in price to get a competitive edge or allow for the rapid sale of items that are approaching their expiration date.

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Market Dynamics:

The global Electronic Shelf Label (ESL) market is rapidly gaining traction over the recent years and is expected to register robust revenue growth throughout the forecast period of 2021 and 2028. The consumer goods sector is rapidly growing due to factors such as paradigm shift in consumer preferences, rising demand for convenience and ongoing COVID-19 pandemic. Rapid revenue growth is attributed to factors such as rising disposable income, improvements in standard of living, and increasing preference for organic food and plant based food products. Moreover, rising health conscious population, increasing preference for online shopping and doorstep deliveries and growing inclination of veganism in several countries across the globe and increasing focus on developing novel products to cater to consumer demand are other factors expected to support market growth going ahead.

Competitive Landscape:

The research report offers details about leading companies in the global Electronic Shelf Label (ESL) market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market.

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Major Companies:

  • Pricer,
  • Displaydata,
  • Samsung Electro-Mechanics,
  • Diebold Nixdorf, 
  • SES-Imagotag,
  • M2communication,
  • Teraoka Seiko, 
  • E Ink Holdings, 
  • Panasonic Corporation,
  • Clearink Display,

Market Segmentation:

The report also sheds light on the market segmentation based on type, application and region:

Type Outlook (Revenue, USD Million; 2018-2028)

  • LCD
  • Segmented E-Paper
  • Full Graphic E-Paper

Technology Outlook (Revenue, USD Million; 2018-2028)

  • Radio Frequency
  • Infrared
  • Near Field Communication
  • Others

Component Outlook (Revenue, USD Million; 2018-2028)

  • Displays
  • Batteries
  • Microprocessors
  • Transceivers
  • Others

Store Type Outlook (Revenue, USD Million; 2018-2028)

  • Super Markets
  • Hyper Markets
  • Specialty Stores
  • Non-Food Retail Store
  • Others

Electronic Shelf Label (ESL) Market Segmentation based on Regions:

North America

  • S.
  • Canada
  • Mexico
  • Europe
    • Germany
    • K.
    • France
    • Italy
    • Spain
    • Benelux
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of Middle East Africa

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